Google my business accounts are especially great when people are looking for a specific service near them. Creating and optimizing your GMB is crucial if you are looking for more clients in your field of work.
However, simply just creating a google my business account doesn't always do the job. There are many different factors that go into getting to the top spot of that map pack over competing businesses. Creating a simple google my business listing may help drive traffic in your direct vicinity but optimizing your GMB to the fullest will increase your visibility substantially.
Take a look at a few GMB listing statistics below to see the importance of fully optimizing them and running successful SEO campaigns.