Optimizing your websites content plays a massive role in getting your site more visibility on the internet. Here at Ridgeline Consulting and SEO we strive to find the best keywords used to search your specific niche. Once we have obtained those keywords we work on incorporating them fluently into personalized content explaining your business and what you do.
If you have a site and it is not being found online this may be a good indicator why. If you are not explaining to google what you do and where you are located it may make it very hard to place your site in the right niche market.