Votes for your site
Backlinking is a very important part of the SEO process. The way we like to explain it is basically as if another website is casting a vote for your site. The more votes the better is not always true in the world of search engine optimization though. When implementing a backlink campaign it is very important to have links from a diversity of sites. Although it is a must to have highly authoritative niche relevant links in your profile to succeed.
Citing your business on the web is very similar. It is the process of getting your business information posted on other sites exactly how it appears on your google my business account. The amount of citations needed in your campaign depends on how many your competitors have. It is our personal recommendation to at least have one hundred more citations than your top three competitors.